Established in 1997 Inline Health and Beauty develops, manufactures and fills personal care products such as bath and body care, hair care, skin care, aromatherapy, sun care and tanning products which they sell to medium and large retailers in the UK as well as exporting to distributors worldwide.

The business wanted to improve its existing basic systems and introduce documented procedures and processes to release the MD from working in the business 5 days a week.


  • Sales increased by over £1.6million and profits doubled
  • MD’s working week has reduced from 5 to 3 days
  • Recruitment Process is producing higher caliber of new employees
  • Efficiency has improved in every department
  • Everyone agrees that in general Inline ‘is a happier place to be’
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What We Did

  • Created a clearly defined step-by-step Sales Process with key stages
  • Defined the critical activity that needs to happen at each stage
  • Designed a specific set of sales reports and KPI’s to help manage sales
  • Trained the sales staff on the Sales Process

  • Carried out a full review of the existing systems
  • Developed a ‘How-To’ manual covering every aspect of the business
  • Implemented relevant Key Performance Indicators throughout
  • Created an ongoing review structure for all systems

  • Created and published a Vision, Mission and Culture Statement
  • Introduced ‘Rules of the Game’ for each department covering behaviour
  • Wrote Positional Contracts for every role in the business
  • Devised a new Recruitment Process using all of the above

“We have a clearly defined sales process in place and whilst working with Next Level turnover has increased by over £1.6 million, with no extra sales people”

– Christian Cain, Managing Director at Inline Health & Beauty

To find out where you need to focus in order to take your business to its Next Level,
why not take our Business Healthcheck?