Kendell’s Bistro is an independent owner-run French Bistro located in the cultural quarter of Leeds and is a multiple award winning informal place to dine offering high quality food, wine and service in an authentic French Bistro setting.

Kendells needed to increase covers, turnover and profitability and to implement processes and procedures to allow the business owner to manage the restaurant and staff more efficiently.


  • Quadrupled turnover
  • Reduced opening hours by 30%
  • Consistently highly rated on independent industry and consumer websites
  • Voted ‘Best Restaurant’ by the Leeds Restaurant Association
  • Multiple Industry Award winners
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What We Did

  • Developed an ongoing marketing activity schedule
  • Created an opt-in customer database
  • Purchased and implemented e-mail marketing system
  • Introduced ‘test and measure’ for all marketing activity

  • Carried out a complete overhaul of the existing systems
  • Introduced new systems specific to each area of the business
  • Trained staff on adopting and using new systems
  • Created an ongoing review structure for all systems

  • Developed a unique recruitment and selection process/li>
  • Created Positional Contracts for every role in the business
  • Introduced a review structure for all staff
  • Wrote ‘Rules of the Game’ covering basic daily behaviour

“Prior to working with Ian we really didn’t have any systems in place at all. Thanks to the marketing activity he introduced there has been a massive increase in turnover, to the extent that we are regularly fully booked well in advance. Without the operating systems Ian has also helped us put in place we would simply not have been able to cope with this level of custom”

– Steve Kendell, Owner at Kendells Bistro

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