Marketing is a fundamental discipline that the vast majority of SMEs struggle to fully understand, and many consequently waste time and money attempting to ‘market’.

The common misconception is that marketing is simply the creative output of the company – brochures, logos, websites, flyers, adverts, PR campaigns and so on. In fact, marketing is a much deeper science. These should be the final stages of the process, following an analytical approach to your business to determine how you define and present your offering, how it is competitively positioned, who the target markets are, the key messages that need to be communicated and the best channels through which to reach your target audience.

Some Areas We May Cover When Working On Marketing:

To find out where you need to focus in order to take your marketing to the
Next Level, why not take our Marketing Healthcheck?