Communication is the lifeblood of any business. Like red blood cells delivering oxygen to every cell in a living body, communication carries the vital information your business needs to function healthily.
If communication flows freely around your business, if appropriate information reaches every corner, then everyone will know exactly what is expected of them. And why. If internal communication is effective, if everyone understands – and feels understood – they will communicate your core message clearly to the outside world. By contrast, if communication is inconsistent, inefficient or even blocked then your business cannot perform to its full potential.