Without a sale of some sort taking place a business has no reason to exist, and yet all too often in SMEs sales are left almost to chance or rely heavily on individual personalities.
Millions of pounds are spent every year by SMEs on sales training, the vast majority of which is focused on the personal interaction aspect of sales – things like closing techniques, reading body language, rapport building and so on.
However, as all successful large organisations know this aspect is just one individual element of what is a far more detailed science, a science that shouldn’t ever rely on the clichéd ‘gift of the gab’.
Some Areas We May Cover When Working On Sales:
