Established in 1987 Moorgate Forklifts provide maintenance and repair of materials handling equipment as well as offering a full range of new and used equipment for sale or to hire.
The MD was looking to add more structure and systems to the business to take it to its Next Level. There was a need to systematise areas of the business so that they could be managed and understood by different members of the team.
Results
- Day to day business more structured, systematised and efficient
- Sales and productivity increased
- Business growing ahead of competitors
- Marketing, accounts and CRM functioning more professionally
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What We Did
- Introduced a CRM system to manage customers and prospects
- Improved accounting systems for better reporting
- Implemented structured purchasing and stock systems
- Created a marketing database of prospects and clients
- Designed and implemented e-marketing campaigns
- Tested and redesigned marketing materials and website content
- Provided a different perspective for the director
- Put in place systems and processes to increase management effectiveness
- Helped the business become more aligned with changing market trends
