Established in 1991 Canopies UK are the country’s leading designer, manufacturer and installer of quality canopy structures to commercial, residential and public sector customers.

The MD wanted to define the company’s plans and vision to involve and engage the staff, to create a more structured work force to make the company easier to manage and to improve sales processes to maximise opportunities.


  • Orders increased by £750k in 6 months
  • Strategic plan for the company’s growth implemented
  • Enquiries and conversion rate increased and cost-of-sales reduced
  • Recruitment procedure implemented saving 4 days of MD’s time per role recruited
  • Recorded highest turnover in company’s history in August 2013
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What We Did

  • Created and implemented a clearly defined step-by-step Sales Process
  • Designed a specific set of KPI’s to monitor conversions and sales
  • Improved the presenting of products to drive sales
  • Introduced a qualifying process for appointments and sales ‘touches’

  • Defined headline objectives for the business to work towards
  • Audited all aspects of the business and created action plans
  • Created a Strategic Plan to define long term strategy
  • Evaluated and created a new role in the management structure

  • Created a formal meeting structure and schedule for all departments
  • Developed a bespoke recruitment and selection process
  • Recruited a marketing manager to cut costs and increase enquiries
  • Involved and engaged staff in the vision and values of the company

“In 23 years Ian is the best coach we have worked with and has helped us realise tangible and measurable growth and improvements. The order book currently shows an average of £1.2 million compared with £700k in 2010. We are always under the impression that Ian is as passionate about our business as we are.

– Elaine Morris, Managing Director at Canopies UK

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