Established in 1990, Basi Gas are plumbing and heating installation engineers. They install well in excess of 500 boilers per year for Local Authorities, Housing Associations, Housebuilders and private homeowners.

The owners wanted to document rules for staff, improve their sales and marketing and focus on more profitable customers.

What We Did

• Designed and published “Why Choose Basi Gas”
• Introduced structured email marketing campaigns
• Developed an advertising strategy to target new geographical areas
• Created a systematic referral scheme

“We got jobs which we wouldn’t have done previously and some in areas that we hadn’t previously marketed to. Our profits increased due to the the marketing campaigns such as our ‘scrappage scheme’ offer which we monitored and measured.”

– Jas Basi, Director at Basi Gas

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