Having a motivated and productive team is the driving force behind your SME, and it’s your people who will ensure you achieve your goals.
Years of experience helping businesses to better communicate have shown us that a dedicated team is not something that can simply be bought – it has to be created by the culture of your business.
Having an internal communications strategy in place ensures the whole team remains invested in the company’s progression. Regular meetings offer a structured setting where activity is discussed and assigned, and the whole team can share successes and resolve challenges.
Here’s why establishing an internal communications strategy will strengthen your team.
Everyone is clear on what is expected of them
By regularly discussing activity within meetings, your employees understand – and take ownership of – the activities expected of them. Actions can be agreed and written down, meaning everyone has a clear view of what they are expected to achieve.
Avoid misunderstanding and dissatisfaction
Verbal internal communication is the only definitive way to prevent misunderstandings. Irregular team communication can lead to missed or wasted work – and unhappy employees. A regular meeting with a clear agenda ensures everyone is always on the same page.
Your team understand the bigger picture – and feel invested
As well as reinforcing what is expected of employees day-to-day, regular meetings are a place to share larger company goals. Discussing these goals as a team builds enthusiasm and ensures everyone feels invested in the success of the business.
Keep people in the know and banish rumours
Poor communication can lead to rumours and disruption. Having an internal communications strategy where people are free to discuss their ideas or concerns in a structured setting gives everyone a voice and a sense of value.
Our next blog will look at how to go about designing your internal communications strategy – keep up to date by following us on Twitter and LinkedIn.
Want to build a productive communications strategy now? Get in touch for your free business health check – it will only take you 5 minutes – and you will receive a free, no obligation report via email within 48 hours.