Established in 2005 Jomu Ltd are Independent Accreditation Specialists. They specialise in the Security Industry helping clients gain SIA Approved Contractor ‘ACS’ status, ISO 9001, ISO 14001 & CHAS and have a 100% success rate.
The business wanted to be able to forecast sales by putting a sales process in place with a defined way of approaching customers, making it easier to to close orders without the need for a face to face meetings.
Results
- Sales increased 400% and growing
- Increased conversion rate by 50%
- Maintainted 100% accreditation success rate through rapid growth
- Significantly increased the number of inbound enquiries
- Margins increased and staff more efficient and focused
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What We Did
- Totally restructured the Sales Process
- Designed a specific set of sales reports to help measure/manage sales
- Successfully implemented the new Sales Process into the business
- Created customer feedback process to manage clients and promote results
- Developed a strategic plan to establish different revenue streams
- Identified a number of potential partners / strategic alliances
- Approached and developed relationships with partners / strategic alliances
- Referred potential leads to other partners / strategic alliances
- Developed a ‘marketing activity schedule’ that is reviewed quarterly
- Sourced and purchased e-marketing software
- Introduced ‘test and measure’ on all marketing activity
- Added social media strategy to the activity schedule
