Established in 1990, Basi Gas are plumbing and heating installation engineers. They install well in excess of 500 boilers per year for Local Authorities, Housing Associations, Housebuilders and private homeowners.

The owners wanted to document rules for staff, improve their sales and marketing and focus on more profitable customers.

Results

  • Conversion rates increased from 45% to 80%
  • Average order value increased by 20%
  • New marketing initiatives created a 600% return on investment
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What We Did


  • Created a Vision, Mission and Culture Statement – ‘The Basi Gas Way’
  • Wrote ‘Rules of the Game’ covering basic daily behavior
  • Introduced structured meeting policy


“Involving staff and creating rules of the game has resulted in more professional staff who wear their uniform more often and who arrive to work on time.”

– Jas Basi, Director at Basi Gas

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