The Passmore Group is a family run business that has been trading for over 45 years. They provide bathroom design and installations, specialist bathrooms and building improvement and maintenance for private and public sector customers.
The directors wanted to focus on growing the business and developing improved processes to increase conversion rates and sales.
Results
- Conversion rate increased from 35% to 60%
- Sales increased 20% with no reduction in prices
- Published a clearly defined Vision and Values aligned to the brand
- Developed a structured meeting schedule for all departments
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What We Did
- Created a bespoke, clearly defined step-by-step Sales Process
- Created support materials for each stage of the process
- Designed a specific set of metrics and KPI’s to help manage sales
- Trained and involved the sales team to create ownership of the changes
