Established in 1991 Canopies UK are the country’s leading designer, manufacturer and installer of quality canopy structures to commercial, residential and public sector customers.
The MD wanted to define the company’s plans and vision to involve and engage the staff, to create a more structured work force to make the company easier to manage and to improve sales processes to maximise opportunities.
Results
- Orders increased by £750k in 6 months
- Strategic plan for the company’s growth implemented
- Enquiries and conversion rate increased and cost-of-sales reduced
- Recruitment procedure implemented saving 4 days of MD’s time per role recruited
- Recorded highest turnover in company’s history in August 2013
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What We Did
- Created and implemented a clearly defined step-by-step Sales Process
- Designed a specific set of KPI’s to monitor conversions and sales
- Improved the presenting of products to drive sales
- Introduced a qualifying process for appointments and sales ‘touches’