Kendell’s Bistro is an independent owner-run French Bistro located in the cultural quarter of Leeds and is a multiple award winning informal place to dine offering high quality food, wine and service in an authentic French Bistro setting.
Kendells needed to increase covers, turnover and profitability and to implement processes and procedures to allow the business owner to manage the restaurant and staff more efficiently.
Results
- Quadrupled turnover
- Reduced opening hours by 30%
- Consistently highly rated on independent industry and consumer websites
- Voted ‘Best Restaurant’ by the Leeds Restaurant Association
- Multiple Industry Award winners
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What We Did
- Developed an ongoing marketing activity schedule
- Created an opt-in customer database
- Purchased and implemented e-mail marketing system
- Introduced ‘test and measure’ for all marketing activity