Sales

noun: the activities involved in selling products or services in return for money or other compensation

Around 60% of business opportunities are lost simply through the lack of a structured follow up.
Harvard Business Review

Without a sale of some sort taking place a business has no reason to exist, and yet all too often in SMEs sales are left almost to chance or rely heavily on individual personalities.

Millions of pounds are spent every year by SMEs on sales training, the vast majority of which is focused on the personal interaction aspect of sales – things like closing techniques, reading body language, rapport building and so on.

However, as all successful large organisations know this aspect is just one individual element of what is a far more detailed science, a science that shouldn't ever rely on the clichéd 'gift of the gab'.

If you want to take your Sales to the Next Level please Contact Us.

Sales Process

Every successful large organisation around the world has their own clearly defined Sales Process, with specific actions and responsibilities attached to each stage of the process. The same approach can be adopted with SMEs.

An effective Sales Process helps the sales function of a business take people from being prospects to customers in a consistent and effective manner. It also helps prevent time being wasted on prospects that are simply never going to be customers. Once in place a Sales Process can then be analyzed at each stage to measure effectiveness and encourage continuous development.

Next Level can help you build your own clearly defined step by step Sales Process and develop strategies to ensure that each individual step is as effective as possible.

This will allow average sales people to become great sales people and great sales people to become world class! And the best thing about having an effective Sales Process in place is that it becomes an integral part of the business and can't walk out of the door like sales people can.

Sales Funnel

A Sales Funnel presents a 'snapshot' of your sales function at any given point in time. New opportunities (i.e. prospects) are initially placed into the top of the funnel and then worked through the system until they either drop out or a sale is made.

The key to maintaining and indeed increasing sales is to make sure that each layer is constantly refilled. You should always know how many companies are in each layer. It can take weeks, months or even years to take prospects all the way through your sales funnel so you need to ensure you are taking specific action at every level to keep the numbers as high as possible.

Next Level can help you create your own Sales Funnel and develop strategies to deal effectively with prospects at every stage. This will help you manage and control your sales pipeline, improve your conversion rate and of course increase sales.

Sales Strategies

There are 4 simple but key areas that you need to focus on in order to generate more sales, and they each need individual attention:

Lead Generation - the number of enquiries generated

Conversion Rate - how many enquiries you turn into orders

Average Sale - how much on average a customer spends per transaction

Frequency - how often on average a customer spends with you

Next Level can help you collate these figures and then develop specific strategies to increase each one of them individually.

And the power of multiplication means that if we help you increase each of these areas by just 10% you will generate a 46% increase in sales!